Etsy keyword research is the key that is missing in your Etsy traffic. It’s very important to understand what customers are looking for while setting up your shop on Etsy. This article will guide you on How Etsy Keyword Research Can Bring Thousands of Customers To Your Etsy Store.
First thing first let’s understand what is SEO. If you are first time coming to my website and are not familiar with the term SEO then it stands for search engine optimization. In other words, it means ensuring to cover all those words that customers are putting in the search bar of the platform so that your products or your shop can be discoverable.
But how to know which ones are the customers using on Etsy? Now let’s break down how to do Etsy keyword research.
We will be exploring while going deep in this article
- What exactly keyword research is all about
- How keywords work on Etsy
- Some of the best Etsy keyword research tools
- How keyword research can be useful to boost your Etsy business
What Is Etsy Keyword Research?
Now ETSY keyword research is a little different from Google research with the main reason of the difference in algorithms of the both. The Etsy search algorithm takes into account factors such as:
- The appearance of your Etsy store
- The relevance of the tags that you use to a buyer’s search
- The quality of your listing
- The overall shopping experience on your Etsy store
- How fresh your Etsy listings are
Etsy algorithms take into so many considerations and combinations to determine your ranking. Hence we must use correct keywords and use them in the correct place to be discoverable by millions of people.
What are ETSY Keywords?
f you have an Etsy shop, you would have noticed that when you put your product up for sale, you will be required to fill up a few sections. These include tags, titles, categories, and attributes.
Now let’s understand all these one by one
1- Tags
Etsy gives 13 opportunities to put tags, where you can feed the words which as per your research customers are putting in the search box by your products.
2- Titles
Now this is the place where you gonna put the heading of your product or service. Here as well you will be putting all important keywords that you think your customer is using and make sure that you insert them in the first words.
3- Categories
Now next part is the category where you give your products a broader label so that they can be caught by the search engine. For example, if you sell cartoon illustrations and categorize them under “printables”, your items for sale will show up if someone searches for printables.
4- Description
This is the last part where you feed in long details about your product or service being offered on Etsy shop. here you will feed as many details as possible and make sure customers are convinced with your product and get intent to buy it.
Now we understand what all Etsy keywords are, we should move further to How do Etsy Keywords work?
How do Etsy Keywords Rank Your Product?
It’s very simple to understand. With all the above places when we put what customers are looking for, it makes us discoverable on Etsy. For example, if you have put a keyword= Wooden stand and customers search for it on Etsy there are high chance that your listing will come up with results if everything has been done correctly.
How Do You Find The Best Keywords on Etsy?
Now this is the real question where your skills come into play. Now to apply keywords you must have an awareness of what customers are putting in. Right. Now to understand that we have various ways to know which we can use and create our list of keywords that can help us to get a higher ranking
Free Ways to Do Etsy Keyword Research
There are some free ways in which you can try to do keyword research for Etsy shop.
- Using eRank
Erank is one of the most popular tools to do Etsy Keyword research
Now you have to sign up on the website of erank
After login, you will find the dashboard where you can do all the magic. Click on the Keyword Research option.
Type in your keyword and select your target country, then hit search. eRank will give you a lot of information related to your target keyword.
Read more on How Etsy Tags Can Help Increase Traffic to Your Etsy Store
2- Keyword Tool Denominator
Keyword Tool Denominator is another free tool that allows you to find keywords for your Etsy listings.
Now as soon as you hit a word in the ” Enter a product name or keyword” you will get all the suggestions that you need from the tool
3- Keyword Tool
Next on the list is the keyword tool where you get four options to edit Category, Keyword, Target Country, and Language.
Now as soon as you fill all four fields as per your need you will get a list of all the suggestions
4- ProductFlint
This is again a great product, You’ve to repeat the same process. Type in the keyword and hit search.
5- Koalanda
Now this is one of the most powerful tools you will find for Etsy keyword research. By using this tool, you can find Etsy Keywords Trends, Top Etsy Shops, Products, categories, and much more!
Click on the Free Tools drop-down menu and then click on Etsy Keyword Trends.
You’ll be redirected to a window like this. Here you’ll see keywords, search scores, score trends, and competition levels.
Best Etsy Keyword Research Tools
Now you have seen all the free tools that can help you with keyword research. Similarly, there are some best Etsy keyword research tools as well which are paid.
1- Sale Samurai
Some of the data that you will get when you do a primary keyword search on Sale Samurai include:
- Long-Tail Keywords
- Listing Data
- Real Etsy Search Volume
- Tag Suggestions
- Shop Analytics
The best thing about this tool that it helps you to focus on the Etsy SEO that you need to drive traffic to your Etsy shop and convert that into concrete sales.
You can choose from Sale Samurai’s monthly plan where you pay only $9.99 per month, or if you prefer to get it out of the way in one go, you can opt for its yearly plan which is $99.99 per month.
2- KeySearch
This is another amazing tool that can help with etsy keyword research
The Starter plan is $17 per month, while the Pro plan is $34 per month. You can also choose the yearly payment options for both plans if you are ready to take the plunge!
3- Alura
Among other things, Alura allows you to:
- Find keywords that you can easily rank for
- Get new keyword suggestions that will attract traffic to your Etsy shop
- Get a detailed list of similar keywords and keyword variables that you can add to your Etsy listings
The paid premium version of Alura is only $13.99 per month.
4- Marmalead
One of the features of Marmalead that stands out from other Etsy keyword research tools is its side-by-side comparison.
With a single plan of $19 a month, Marmalead is an easy option to choose for small business owners.
Read more about 10 Etsy SEO Tips to Boost Your Etsy Sales
Etsy keyword research is one of the most important aspects of Etsy SEO and Etsy store optimization. By using the right keywords, you can increase your Etsy shop visibility, drive targeted traffic, and ultimately boost your sales. Whether you’re a beginner or an experienced Etsy seller, optimizing your listings with effective keywords can help you rank higher in Etsy search results and attract the customers that are most likely to purchase from your store.
Remember to use a mix of short-tail and long-tail keywords, leverage tools like Marmalead and eRank, and keep an eye on Etsy search trends. By applying the tips and strategies shared in this guide, you’ll be on your way to getting more customers and scaling your Etsy business.
Happy selling!