Reviews are very important for Etsy Success. Reviews build trust, improve search rankings, and boost conversions. However, many sellers struggle with getting customers to leave feedback. Additionally, 87% of shoppers trust online reviews as much as personal recommendations. If you’re wondering how to increase Etsy reviews, this guide will help you with 20 proven strategies to get more 5-star reviews and grow your shop.
We will cover
20 Tips on How to Get Reviews on Etsy
How to get positive reviews on Etsy
How to handle negative reviews professionally
Why Are Reviews Important on Etsy?
Before diving into all those strategies on How to get reviews on Etsy let’s try to understand Why Are Reviews Important on Etsy? on the first hand.
- Buyers are more likely to purchase from shops with positive reviews.
- Etsy ranks shops higher in search results when they have consistent positive reviews.
- More good reviews mean higher sales
- To be a Star Seller, you need 4.8+ star ratings in the last 3 months.
- More reviews make you look more credible and professional than competitors.
Hope you understand now why these reviews are so important to make sure you rank well on Etsy plus people buy from your shop only. Now let’s see what are those 20 tips on how to get positive reviews on Etsy shop.
1. Provide High-Quality Products
This is my first suggestion. First, your product should be of high quality. No strategies or techniques can work if your product is not up to the mark. Buyers leave reviews when they love what they receive. Ensure your product is high quality, well-crafted, and exactly as described. Always remember to use premium materials, double-check for defects, and provide detailed descriptions to set the right expectations.
2. Write Clear and Honest Product Descriptions
Many negative reviews happen when customers feel misled. Avoid this by writing detailed, honest, and accurate product descriptions. This will ensure users trust you for future sales as well. Remember your first impression is what its gonna make all the changes. Include size, materials, colors, customization options, and anything that affects the final product.
3. Use Email Confirmations for Reviews
Use the email confirmations for your benefit. Use them to gently ask for the reviews for their purchase.75% of customers are more likely to leave a review if reminded politely. When Etsy sends an order confirmation email, include a subtle note about leaving a review.
Example:
“Thank you for your order! If you love your purchase, we’d be thrilled if you shared your experience by leaving a review!”
✔ Keep it short and polite
✔ Avoid being pushy
4. Ask for Reviews in Thank You Note In Orders
Do you know Customers who receive a handwritten thank-you note are 35% more likely to leave a review? A simple thank-you card included in the package can remind customers to leave feedback. This will improved customer experience as well and will enhance chances of them returning to your shop as well
What to Include in Your Insert Card:
✔ A thank-you message
✔ A reminder that reviews help your small business
✔ A QR code linking to your Etsy shop for easy review access
5. Follow-Up Email For Reviews
Plan your follow up email as per data 60% of customers leave reviews when asked within 7 days of receiving their order. Though Etsy automatically sends a review reminder, you can follow up personally to increase your chances. This is very important that you do this will a polite note since its hard to get attention of users over email.
Example Message:
“Hey [Customer’s Name], I hope you’re enjoying your [Product Name]! If you have a moment, I’d love to hear your thoughts in a review—it helps my small business grow. Thanks so much!”
✔ Send it a few days after delivery
✔ Keep it friendly and non-intrusive
6. Provide Coupon Codes for Future Purchases
Who doesn’t love saving money right ? You can use same concept to attract returning customers as well as the positive reviews . For eg Offering a 10% off coupon for a future purchase encourages repeat buyers and positive reviews.
✔ Mention the discount code in your thank-you message
✔ Remind customers that leaving a review supports your shop
Read :30 Etsy Seller Mistakes to Avoid and How to Fix Them
7. Provide Thank-You Cards
A personalized thank-you note makes the shopping experience more memorable.This will also increase chances of remembering your shop name to the customer and possibly their chances of returning back as well
✔ Handwritten notes feel more personal
✔ Express gratitude and subtly remind customers to leave a review
Example:
“Thank you for supporting my small business! Your feedback means the world to me.”
8. Follow Etsy’s Rules for Getting Reviews
Ensure that you are following all Etsy rules, 15% of sellers have received warnings or penalties for violating Etsy’s review policies. Don’t fall in the same bucket.
To stay compliant:
✔ Don’t offer rewards in exchange for reviews
✔ Don’t pressure buyers
✔ Keep review requests polite and optional
9. Always Overdeliver & Surprise Your Customers
Always deliver more than what customers are expecting and surprise them with the gentle gestures. . Delivcer top notch quality products might be a coupon code or a freebie that will bring a big smile on their face. Remember Unboxing experiences influence purchase decisions for 40% of online shoppers.
Exceeding expectations encourages natural 5-star reviews.
✔ Ship orders earlier than expected
✔ Include a small freebie (stickers, a free sample, etc.)
✔ Offer gift-worthy packaging
10. Address Any Mistakes Immediately
Don’t give chances to your customer to leave you a negative review like that only. If a customer has an issue, resolve it professionally before they leave a bad review.
✔ Apologize sincerely
✔ offer a replacement or refund if necessary
11. Provide Guiding Questions for Writing Reviews
You can also print a guiding questions for the customers inside your packaging. There you can suggest what all they can leave as suggestions or improvement scope while leaving a comment for you. Gently suggest what they could mention in their feedback.
Example:
“If you’d like to leave a review, you can mention what you loved about the product, how it was packaged, or how it’s being used!”
✔ This helps buyers without forcing a review
Read: 15 Tips on How To Add Video To Etsy Listing (2025)
12. Automate the Process of Asking for Reviews
Use Etsy’s built-in automation tools or email marketing software to schedule polite review reminders.Use this toll effectively and this will ensure that you have a loop of good reviews left on your listings while you are working for other things.
✔ Saves time while maintaining customer engagement
✔ Ensures you don’t forget to follow up
13. Explain the Purpose of Reviews for Future Customers
Some buyers don’t realize how important reviews are.
Example:
“Reviews help other customers make informed decisions and support small businesses like mine!”
✔ Builds a community-driven shopping experience
14. Send a Friendly Post-Delivery Message
A warm follow-up message ensures customer satisfaction and increases the chances of a 5-star review.
✔ Ask if the customer received their order
✔ Mention that you’d love to hear their feedback
15. Offer Outstanding Customer Service
After sale service make sure you have top notch . Reposnd to all queries professionally. This will increase customer trust and ensure that they buy from your listing only. 82% of buyers say good customer service influences their reviews.
✔ Respond to messages within 24 hours
✔ Be helpful and kind, even with difficult buyers
16. Highlight Positive Reviews in Your Shop & Social Media
Listings with highlighted 5-star reviews see a 20% increase in sales.
✔ Feature reviews in your Etsy shop banner
✔ Share customer testimonials on social media
17. Fix Negative Feedback Quickly
Don’t just leave your negative reviews like that only. Try to solve them as soon as possible and reply to the querrie or negative feedback imemdiatey. This will improve your trust score and as per data 1 in 3 buyers updates a bad review if their problem is resolved.
✔ Address the issue politely
✔ Offer to make things right
18. Leverage Social Media for Customer Engagement
Use social media as much as possible to increase reach for your Etsy shop. Encourage past customers to share their purchases and experiences on social media. This will bring a lot of noise for your listings and attract new customers.
✔ Create a branded hashtag
✔ Repost customer photos with their permission
19. Follow Up on Neutral Reviews (4 Stars)
Do you have a lot of 4 stars and you are doing nothing? Then its a big mistake .Thank them for their review
✔ Ask if there’s anything you can do to make their experience 5-star worthy
20. Stay Consistent & Keep Improving
Stay considered and keep improving . You can try n number of things apart from this list and improve your customer satisfaction. The more effort you put into customer satisfaction, the more reviews you’ll naturally get.
Getting more 5-star reviews on Etsy isn’t just about asking—it’s about creating an amazing shopping experience. By implementing these 20 tips on How to Get Reviews on Etsy , you’ll build trust, attract more buyers, and grow your Etsy shop successfully.