10 Essential Tips For Naming An Etsy Shop In 2025: Naming something is always the first and most important part of any venture. What you call your business will be a brand someday if everything goes right. So your brand name must reflect what you are offering as a service. It’s always a good idea to brainstorm and spend enough time before naming your business.
In this article, we will guide you with questions like
The importance of a good Etsy shop name
The criteria you need to follow for naming your Etsy shop
Factors that go into a good Etsy shop name
Key tools that will help you generate an Etsy shop name
What is ETSY?
Though I shouldn’t be mentioning this since you must be aware but still for the ones who are not aware of the details. Etsy is an online platform where you can sell or buy handmade or vintage stuff. They maintain a small proud community of people who interact globally with the platform and make the transactions.
If you are someone who has a talent for making something by your hand or you possess something rare to find, I will suggest this could be a great start, to begin with.
Etsy Name Guidelines and Criteria
Now since we have an idea of what ETSY is all about. We should quickly look into the Etsy name rules and criteria that you have to follow to name your shop or brand.
Etsy has a few basic criteria that you must follow when deciding this. These are:
- Your shop name cannot be more than 20 characters long
- You cannot have any spaces or any punctuation marks in your shop name
Now there is one edge case to it. Please do remember whatever name you are using in the ETSY shop, you would like to follow the same on the social media platforms as well hence we should be aware of the limitations there as well
- Pinterest – up to 30 characters
- Instagram – up to 30 characters
- Facebook – up to 50 characters
One more thing to consider is whatever you have decided to choose as a name for your shop and in the future you want to build your website as well. So make sure whatever name you are deciding should be available as a domain as well.
Tips for A Good Etsy Shop Name
1- Research
The first tip that I would like to mention is to conduct thorough research. You should use plenty of time brainstorming offline as well as online to check where trends are going. You can use Google Trends for the same instance to check what people are looking for. What exactly they are putting as a keyword to search for the products?
2- Product in Your Name
This is also a very important and basic which you need to follow. You should always have your product name in your shop name. This helps users who are looking at your product understand that you especially deal in that zone and convince them to check out the products.
For eg Let’s assume you are selling Chocolates but your name says ” MontannaDeals” ,this will never convince a customer to land your shop and buy those chocolates.
This rule applies everywhere in terms of business. So a good name can be “Montanna Chocolates Farm ” etc
3- Keep it short and easy to remember
Thing yourself how many brand names you have in mind which are more than one word. I can name plenty ” Adidas” ,” Nike” , ” Reebok” and the list goes on. You must name your shop short and easy to remember.
This is a very crucial part of the branding perspective. Also, it is always important to use the proper spelling of words to ensure that your Etsy store is easily identifiable.
4- SEO! SEO! SEO!
There is no point in having a shop where nobody comes. Hence we must use proper ETSY SEO tricks to make sure people land on our shop.
When you are naming your Etsy shop, you want to include certain keywords in the name. The idea is for your Etsy shop name to match any searches that potential customers may carry out on the Etsy platform when they are looking to purchase products.
To understand How Etsy Keyword Research Can Bring Thousands of Customers To Your Etsy Store
5- Explore your creativity
Bring out your creativity at best. Etsy is a platform where people are coming to buy your best creativity and should go the same with the name as well. Pull out the paper and pencil and try as many creative names as possible which are easy to remember and go best with your products or service
It is something that is going to stick in the minds of your customers. And that’s what branding is all about!
6- Uniqueness
While searching for creativity don’t copy. You must choose something unique since you need to be able to stand out.
People usually don’t take it seriously if they find so many shops with the same name. If you are not sure whether some of the ideas you are considering for naming your Etsy shop have already been taken, you can always check this when you are typing your proposed shop name into the bar when setting up your shop.
7- Use Pinterest To Find Your Etsy Shop Name
Pinterest is the ultimate app for any inspiration as well as ideas. You should use it 100% to choose your name for the shop. Look around various Pinterest boards to see how others are naming their shops. You will also find plenty of pins shared by branding experts on Pinterest.
Read more: How Etsy Tags Can Help Increase Traffic to Your Etsy Store
8- Read more on branding
You don’t need an MBA to learn how to brand your product. You just need a will to do it. There is plenty of content available online that you can read or view as a video and learn all the Use Your Own Namesteps you should follow to make your brand a success.
9- Use your network
This is the most common mistake that we all make while setting up our business we don’t appreciate what we already have. You have plenty of people around like friends, and family with whom you can share your thoughts and take opinions.
Don’t forget your network is your net worth.
10- Use Your Name
This is the last ETSY Name Tip which I would like to suggest that you use your name while naming your Etsy shop.
This is a great branding strategy, especially if you want your name to be associated with your product. With this strategy, you will have a shop name that is likely to be more unique.
But be careful with this as well, since you will be marketing yourself more than your products. But if you become successful then you can sell anything by your name.
How Many times Can I Change My Shop Name on Etsy?
If you are searching for an answer to Etsy name change? then According to Etsy’s Help Centre, if you haven’t officially opened your Etsy shop on the platform yet, you can change your Etsy shop name as many times as you want.
However, once your shop has already been opened and is in active operation, you can only change the name of your shop up to 5 times.
If you need to change for the 6th time, then you will need to put in a special request to Etsy Support and the request will need to be reviewed. There is no guarantee that the request to change the name of the shop this time will be approved.
For a quick step-by-step guide on how to change your shop name on Etsy, check out this tutorial by Etsy seller, Cayce Anne.
ETSY Shop Name Checker
There are various ETSY Shop Name Checkers available online by which you can choose and check if the name you are thinking of is available or not.
Here are some links to the free Etsy name checker
- https://brandsnag.com/etsy-username-checker
ETSY Shop Name Generator
Similar to above there are free ETSY Shop name generators are there as well available online but we don’t recommend using them. Be unique, be creative think by yourself since its gonna be your brand and that what matters.
So we hope that we have covered your all questions on our list of 10 Essential Tips For Naming An Etsy Shop In 2025. Ensure that you spend a good quality of time naming your shop. Follow all steps and lets us know whats your unique idea on Etsy Store…