Do you have an ETSY store but struggling to get sales? If you are in this zone, don’t worry you are not alone. Thousands of people are struggling with the same. But the answer to your problem is ETSY SEO.
Many sellers create amazing products but fail to attract buyers because their listings aren’t in Etsy search results.
The solution? Etsy tags.
Etsy tags play a huge role in search ranking and can significantly boost your store’s visibility, clicks, and sales. In this detailed guide, we’ll cover:
✔ What Etsy tags are and how they impact search ranking
✔ How to choose the best Etsy tags for your products
✔ Etsy keyword research strategies for better optimization
✔ SEO techniques to increase Etsy traffic
✔ Common Etsy SEO mistakes & how to fix them
✔ Proven Etsy marketing tips to drive more sales
Let’s dive in! 🚀
When posting a listing, Etsy provides various opportunities for you to match what visitors are looking for. This is in the form of:
- Tags
- Titles
- Attributes
- Categories
The best start is from ETSY tags
What Are Etsy Tags & Why Are They Important?
Let’s get started with the basics first. What are these ETSY tags?
Etsy tags are keywords or phrases that help Etsy’s search engine understand what your product is. You can add up to 13 tags per listing, and using them wisely can improve Etsy shop visibility and increase traffic.
How Do Etsy Tags Affect Search Ranking?
Now that we understand What Exactly it means to use ETSY. Now let’s understand how they affect search rankings.
When a buyer searches for something on Etsy, the platform matches their search query with relevant product listings using tags. If your product includes the right keywords, it has a better chance of showing up in Etsy search results.
For example:
- If you sell handmade ceramic mugs, good Etsy tags would be:
✅ Handmade mug, ceramic coffee cup, rustic pottery mug, unique tea cup - If you sell boho jewelry, use tags like:
✅ Boho earrings, festival jewelry, hippie accessories, gypsy style earrings
Read more on How Etsy Keyword Research Can Bring Thousands of Customers To Your Etsy Store
Why Etsy Tags Matter for Visibility & Sales
Now we know how they are impacting ETSY algorithms, let’s see why they matter so much for visibility and sales
✔ Boosts Etsy search ranking – Helps your product appear in relevant searches
✔ Increases traffic – More views = more chances to make a sale
✔ Improves conversion rates – The right keywords attract buyers (not just browsers)
But how to do all this? I know you must be thinking along the same lines that we have heard this before as well that these are important but never are we able to crack how to do it. No worries I have mentioned all the strategies that you can apply to do the research
How to Research Keywords for Etsy Tags
No matter what we do, if we are not putting those words which customers are searching for we will not succeed in any search engine.
Choosing the right Etsy tags starts with effective keyword research.
Where to Find the Best Etsy Keywords?
Etsy Search Bar: Type a keyword related to your product and check autocomplete suggestions. These are terms that real buyers search for.
Competitor Analysis: Look at top-selling products in your niche and note their Etsy tags.
Etsy SEO Tools: Use tools like eRank, Marmalead, or EverBee to find high-ranking keywords.
Google Keyword Planner: Find popular search terms that might work on Etsy too.
Step-by-Step Etsy Keyword Research Guide
Now lets look into Step-by-Step Etsy Keyword Research
✅ Step 1: Brainstorm product-related terms – Think of different ways people describe your item.
✅ Step 2: Use Etsy autocomplete suggestions – Type keywords in Etsy’s search bar and see what pops up.
✅ Step 3: Analyze top-performing Etsy listings – Note the tags used by successful sellers.
✅ Step 4: Test your keywords with Etsy Stats & SEO tools – See which keywords are bringing the most traffic.
✅ Step 5: Keep updating your tags based on performance.
How to Use Etsy Tags Effectively
Now with all the techniques which we have mentioned earlier you got the sense how to search for ETSY keywords to rank better. But without using them effectively there is not gonna be any positive impact.
- Use All 13 Tags
Etsy allows 13 tags per listing—use every single one! More tags = higher chance of appearing in search results.
2. Mix Short & Long-Tail Keywords
Short keywords: “gold necklace” (high search volume, but competitive)
Long-tail keywords: “dainty gold necklace for women” (less competition, higher conversion)
3. Use Synonyms & Variations
Different buyers search in different ways. For example:
- If you sell vegan soap, use:
✅ Vegan soap, natural soap, handmade skincare, cruelty-free bath products
4. Include Seasonal & Trending Tags
- “Christmas gifts for her” (December)
- “Valentine’s Day jewelry” (February)
- “Back-to-school planner” (August)
5. Avoid Repeating Tags
Etsy does not count duplicate tags. Instead of:
❌ boho earrings, boho jewelry, boho accessories
Use:
✅ boho earrings, gold dangle earrings, handmade jewelry
How to Optimize Etsy Tags for More Sales
ETSy Tag Optimisation is not one time job its a continuous process to have more sales on your shop.
- Test & Refresh Your Tags
If a product isn’t selling, tweak your tags. Try different variations and track which keywords bring more traffic.
2. Track Etsy Keyword Performance
Use Etsy Shop Stats to see which keywords are driving traffic. If a tag isn’t working, replace it with a better one.
3. Use Etsy Ads to Test Keywords
Etsy Ads show which keywords lead to sales. If an ad performs well for a certain tag, use that tag in all relevant listings.
Advanced Etsy Traffic Hacks
Now its time to see some advanced Etsy Marekting hacks that can boost your sales. These proven tricks can help grow more traffic to your store and improve your search engine rankings
- Promote Your Etsy Shop on Social Media
This is always great idea to share where the audience are and we all know social media is the place where all people likes to spend their time.
Share your Etsy products on Pinterest, Instagram, and Facebook.
Use relevant hashtags and keywords in your captions.
Run limited-time promotions to drive urgency.
2. Start a Blog or YouTube Channel
Create content about your niche (e.g., “How to Style Handmade Earrings”). Link to your Etsy store in every post or video.
3. Offer Free Shipping & Discounts
Etsy prioritizes free shipping listings in search results. Run occasional flash sales to attract more buyers.
4. Encourage Customer Reviews
Positive reviews boost credibility and rankings. Encourage buyers to leave reviews by following up after a purchase.
5. Build an Email List
Collect emails from past buyers and send them exclusive deals & new product updates.
Common Etsy SEO Mistakes & How to Fix Them
Now since we have learned all ETSY SEO tricks and hacks, its very important to see what can go wrong as well. In this paragraph we will highlight all those common ETSY SEO mistakes that somebody can do and if so how to fix them. These all mistakes are very important to understand since this can harm your channel and finally sale drop.
🚫 Using Generic Tags – “Jewelry” is too broad. Instead, use “dainty gold ring”.
🚫 Ignoring Long-Tail Keywords – More specific keywords mean higher conversion rates.
🚫 Not Updating Tags Regularly – Refreshing tags keeps your listings relevant.
🚫 Repeating Tags – Wasted space! Use unique keywords for each tag.
🚫 Forgetting About Trends – Update your tags based on seasonal demand.
FAQ: Etsy SEO & Tags
Q: How long does it take for Etsy SEO to work?
Etsy SEO isn’t instant. It can take weeks or even months to see results. Keep optimizing your tags, descriptions, and photos to improve rankings.
Q: How do I track Etsy SEO performance?
Check Etsy Shop Stats for insights on which tags and keywords bring the most traffic.
Q: Can I change Etsy tags after publishing?
Yes! In fact, regularly updating your tags can help you stay competitive.
Do read 10 Etsy SEO Tips to Boost Your Etsy Sales
Etsy tags are one of the most powerful tools for boosting Etsy shop traffic and increasing sales. By choosing the right keywords, optimizing your listings, and staying updated on Etsy SEO best practices, you can rank higher on Etsy, get more traffic, and grow your store in 2025.
Now it’s time to take action! Go optimize your Etsy tags and watch your Etsy search ranking improve. 🚀
Would you like a free Etsy keyword research template to track your tags? Let me know!